This is where your commitment to creating an evergreen information product or course is tested to the limit. And maybe even beyond.
If you've done your Market Test, you may have the makings of a truly great product. But it's useless to you if no one has ever heard of it. This is your task.
Get your product out there and into the hands of as many people as possible
Through as many routes as you can think of.
First, refine your product using the feedback from your Market Test. Package it so that it really appeals to your target market.
Then plan your marketing campaign. What assets do you have to hand? What to do need to launch this product successfully?
Bring your influencers on board. Who do you know who can support you with your launch? Not the big boys and girls, unless you're already in league with them. Those just ahead of you in your field or in a complementary field, who benefit from their involvement with you as much as you benefit from them.
Then design and develop your sales and marketing materials, beginning back to front, with your customer delivery. What do you need to put in place to make sure you provide an excellent customer experience?
Create your sales copy and sales funnels, in such a way that you gently lead a person from one step to the next as easily and naturally as possible.
Identify what you absolutely must measure to gauge your performance. What does success mean to you? Find those metrics and make sure you have an easy means for monitoring and analysing them.
Create all your marketing and promotional material. The social posts, blogs, ads, PR, whatever you have decided is the best means to reach out to your target audience and make yourself and your product known.
And now you're ready to launch!