There are a number of reasons why people buy. They’re known as buyer biases or behavioural biases. Knowing and understanding them can make a difference to your sales. All from an excellent book I’ve recently read, called the Choice Factory by Richard Shotton.
Technology, especially digital technology, is one of the most powerful forces for change. As #ChangeMakers, it’s important we not only understand, but embrace, these technologies to put real drive and momentum behind the changes we want to see in the world.
Let’s begin with the basics: What is a sales funnel? And how does it fit into and support your online expert business? In marketing and selling your products or services online, you need to take your customer on a journey — one that begins with their first awareness of you, and continues through to the […]
It’s a very noisy world online. So how do rise above the noise and get your message out to your community? To others you know you are here to server? One key element of this is recognising that we’ve reached a tipping point online on two fronts: Research estimates that the average adult in the […]
Finding and connecting with the key influencers and authorities in your field online should be an important part of your online marketing strategy. But how do you do that easily? A simple approach I learned from Pat Flynn in his book Will It Fly? A few of the right searches on social media platforms will […]
For your messages to resonate with your audience, you need to plan them first. Use CLANS as a guide. This is an acronym for: Understanding their Complaints Using their LAnguage Knowing their Needs — or more importantly their wants Finding the true Stories of transformation and change that will engage them And then, giving them the […]
There are several different types of sales funnel you can use to sell information products online. But if you want to attract your dream client into your top end product — or any high ticket programme — you need a different strategy. This is what I’ve been developing lately, to sell my 6 month Courses […]
Simple Strategies, Free Tools In this post, I’m going to give you an overview of a few simple strategies you can implement to find your target audience online, using free tools. I’ve used many of these tools for years. They work, provided you take the time to work them. These strategies centre on two words: […]
This is where your commitment to creating an evergreen information product or course is tested to the limit. And maybe even beyond. If you’ve done your Market Test, you may have the makings of a truly great product. But it’s useless to you if no one has ever heard of it. This is your task. […]
It all starts with your product idea. Something you know you want to share with others. Something you know will make a big difference. And you need to be really clear on this offer before you go any further. To be evergreen, it has to be something your community both wants and needs — not […]