Finding and connecting with the key influencers and authorities in your field online should be an important part of your online marketing strategy.
But how do you do that easily?
A simple approach I learned from Pat Flynn in his book Will It Fly? A few of the right searches on social media platforms will give you a great list of the key players in your field.
Begin with Twitter. It's an excellent resource for finding the top people. The key here is to use their advanced search which you'll find at:
Of all the many fields you can stipulate here, only two are really relevant at this stage in your research:
"All of these words" for your keywords or target market and
Dates at the bottom of the form. Choose the last 3 months, to get the most up-to-date information on active influencers in your field.
Twitter ranks the results by the size of the following and also how active the account is. So check out their twitter feed and select those are both active and have a large following and add them to the People list on your Market Research Template.
Use similar search facilities on other social networks like FaceBook, LinkedIn and Instagram, as appropriate to your target market.
iTunes -- Not Just for Music..
Another great place to look for those key persons of influence in your field is on iTunes. These are the podcasters, many of who have large and dedicated followings online. It's also a great place to find those experts who are interviewed on podcasts.
Go to iTunes, and in the search field key in your keyword. Select 'podcasts' and All to get a full display of all the podcasts related to your keyword. Generally speaking, the ones with the most authority are at the top.
Add as many of these to your Market Research Template as are relevant to your field.