It all starts with your product idea. Something you know you want to share with others. Something you know will make a big difference.
And you need to be really clear on this offer before you go any further.
To be evergreen, it has to be something your community both wants and needs -- not just now, but for years to come.
Wants, needs and values enough to part with not just their money but their time and energy too.
That's where your audience first strategy comes into play.
Once you've asked your market and know what they want, you can create your course or information product to answer their most pressing problems or challenges. Do a test run. Create your course or information product and deliver it to a small audience live.
Get feedback; answer their questions. And from the feedback, you refine and revise the programme and gather your testimonials.
At this point, you should be able to define your offer really clearly.
What exactly you offer -- an online course, an ebook, an online mastermind...
Who exactly it's for and what it does for them. Those benefits and higher benefits they'll get.
And importantly, why it matters to you, because if you can't articulate this, you'll struggle when it comes to the next stage.
A ______________ that does ________________ for ______________ because ________________.
It's well defined, it's wanted and you know your community are willing to pay for it. You have what Silicon Valley calls a Minimum Viable Product.
It's now time to refine it and get it ready for a proper launch.