Online Marketing Campaigns Archives

How to Prepare your Product Launch

12 February 2018 by Almira Ross Leave a Comment

This is where your commitment to creating an evergreen information product or course is tested to the limit. And maybe even beyond.

If you've done your Market Test, you may have the makings of a truly great product. But it's useless to you if no one has ever heard of it. This is your task.

Get your product out there and into the hands of as many people as possible

Through as many routes as you can think of.

First, refine your product using the feedback from your Market Test. Package it so that it really appeals to your target market.

Then plan your marketing campaign. What assets do you have to hand? What to do need to launch this product successfully?

Bring your influencers on board. Who do you know who can support you with your launch? Not the big boys and girls, unless you're already in league with them. Those just ahead of you in your field or in a complementary field, who benefit from their involvement with you as much as you benefit from them.

Then design and develop your sales and marketing materials, beginning back to front, with your customer delivery. What do you need to put in place to make sure you provide an excellent customer experience?

Create your sales copy and sales funnels, in such a way that you gently lead a person from one step to the next as easily and naturally as possible.

Identify what you absolutely must measure to gauge your performance. What does success mean to you? Find those metrics and make sure you have an easy means for monitoring and analysing them.

Create all your marketing and promotional material. The social posts, blogs, ads, PR, whatever you have decided is the best means to reach out to your target audience and make yourself and your product known.

WHEW!!

And now you're ready to launch!

It seems like a lot. It IS a lot. So if you're ready to have a go, let me take you by the hand and lead you step by step through this process to ensure your success.

The programme is Courses that Sell Mastery, a 6 month training and mentoring programme to get you and your evergreen product ready for launch.

Discover More About It Here

Planning for Success

30 November 2016 by Almira Ross 2 Comments

Maximise your A.S.S.E.T.s — step 2 in planning marketing campaigns that work — ones that give you the results you want, without the hassle and frustration you often feel when marketing your business online.

Last time, we explored step 1 — Assessing your Current Situation and got REAL about where you are now, what you’ve achieved and what you know you want to improve on. These numbers are your baseline.

Step 2 Set Your Strategic Goals

Close your eyes and travel forward in time to a day exactly 12 months from now. From that future space, look back on your year, and answer the question:

“What would have had to happen for you to be happy with your results?”

Make your notes. Think about why you’re committed to your vision and the practical things you need to have in place to realise it….

Who have you Reached? How many people have you touched? How many have you served?
What money have you made? Think Revenues and profits. Money matters. It is the only way in which you can sustain your business and your mission.
What Relationships have you nurtured with influential people in your field? What communities are you a part of or have created? What size are they? How have you reached and engaged with them?
What have you done to increase and maintain your Reputation? Your credibility, your visibility matters. What have you done to nurture that “Know, Like and Trust” Factor that ensures your continued success?
What Research & Development have you conducted? How well do you know your audience? How well can you step into their shoes and speak to them in a language they truly understand? How well do your offerings meet their wants and needs?
What have you learned? What have you mastered?

This visualisation is a really important part of the process of creating an inspiring plan. Make sure you capture your goals on paper.

Then take a moment to identify and write down the two most significant benefits you’ll enjoy from achieving those goals. How will your life and your business be better as a result of reaching these goals? Take some time to elaborate on each of these two benefits.

Your visualisation, whilst important, is not enough. You see, there have been numerous scientific studies to show that

VISUALISATION DOESN’T WORK!

Despite being touted by almost every self-help guru there is, relying on visualisation alone will not help you achieve your results. In fact, numerous psychological studies have proved the opposite is true.

One of the reasons we fail to achieve our plans and goals is that deep down inside, we don’t believe they’re possible. Another important reason is that we never consider the barriers or difficulties we may encounter along the way.

To achieve your goals, to have a plan that really works, you need a good healthy dose of REALITY.

So take a moment now to identify at least two barriers or setbacks that you could encounter in realising your goals. What’s standing in your way?

Now imagine each of those barriers in turn, what implications they could have for you and importantly…

The steps you’d take to deal with them.

Write that down. Getting real like this makes sure you are far more prepared for those likely setbacks if and when they arrive.

Take time too, to consider exactly what you want by way of income or revenues. And I do mean exactly -- no ball park numbers.

In the next post, we’ll examine step 3 — how to Schedule your Promotions to ensure the best chance of success. The best chance of reaching your goals in each of these 5 areas: revenue, reach, reputation, relationships, research.

Your Message to Millions

24 November 2016 by Almira Ross Leave a Comment

“Failing to Plan is Planning to Fail”

It’s coming to the end of the year, and to a time when many of us set our business goals and plan out the year ahead.

Yet how many small business owners actually achieve the goals they set? The figures are striking and disturbing. 70% of UK businesses struggle to survive, turning over far less than £100,000 per employee per year.

That’s simply not sustainable. Nor does it serve your mission.

If you have a mission and an important message to get out to the world, not getting that message out in a powerful, authentic and PROFITABLE way does not serve you. It doesn’t serve your vision. It doesn’t serve those very people you know you are here to serve.

Getting your Message to Millions Means Mastering Online Marketing.

Firms that get 40% or more of their leads online grow faster and are more profitable. There is no other — and no easier — way to realise your vision.

And yet, 91% of the business owners we polled said they were confused by online marketing.

Confusion leads to paralysis. To feeling helpless. And doing NOTHING.

Or setting up that wonderful yearly plan…. And not knowing how to implement it easily. It’s all too time consuming and expensive and hard. Social media done wrong can be a huge waste of time and money. List building is not as easy as some would have you believe.

But It doesn’t need to be hard or wasteful if you plan right, right from the start.

You have a BIG VISION. A BIG VISION needs a simple plan that you can EASILY put into practice.

A plan that meets your business and personal outcomes easily, without the hassle, without being an almighty waste of time and money.
A plan that will get your message out to millions and bring the right prospects and clients to you consistently.
A plan that plays to your strengths and minimises your weaknesses

Here’s how to set it up — and set yourself up to succeed in the next 12 months. Check out your A.S.S.E.T.’s.

Assess Your Current Situation
Set Your Strategic Goals
Schedule Your Promotions
Execute your Plan
Test & Refine your Campaigns

Today we’ll look at the first of these — Assessing your Current Situation. It’s all about getting REAL.

Over the course of the next 2 weeks, you’ll discover the other 4 steps to uncover your A.S.S.E.T.s and get your marketing campaigns set up for success next year.

Step 1 Assess Your Current Situation

Where are you now? Warts and all.

Be precise. This is not a time to paint over the cracks. Your unconscious mind knows when you’re faking it, and won’t believe you. And without that powerhouse behind you, you will struggle to achieve your goals.

If you are just starting out, take a really close look at your personal finances. What money do you have to get your business off the ground? How long can you fund your business before you run out of cash? Then consider the following questions. What do you need to invest in this year to establish yourself and your business?

If you are in business, go back over your performance for the past 12 months, month by month.

Who have you Reached and worked with? What is the size of your list? How many new prospects and clients have your brought in month by month over the past year?
What Revenue have you made? Your key products/services and their price points. How many of each have you sold? Your revenue and profit, month on month. You may find that your business is cyclical. There are times when business is good, and times when it’s slow. This is incredibly useful in planning your promotions for this next year.
What promotions have you put in place? How effective were they? What did you learn? What will you do differently this year?
What Relationships do you already have with people of influence in your area? Any joint venture or affiliate agreements in place? What communities do you belong to, which have you created? How large are they? How relevant are they to your vision and mission?
Your Reputation… How well known are you right now? How credible are you to those who know and work with you? What measures have you taken or put in place to protect your reputation?
What Research have you done? How well do you know your audience, and where to find them online? What products and services do you offer and how well do they meet your client’s most pressing wants and needs?

Get clear on all of these numbers. It’s your baseline. Put them into a spreadsheet. Take an objective look at them without any emotion, and decide what you want to do in the next 12 months to improve on them.