There's an art and a science to crafting a high end Signature Program. Indeed any program or course you plan to create. Over the course of the next several posts, I plan to highlight some of the key elements you need to have in place, and the order in which to craft them to ensure you have an offer that is irresistible to your ideal clients.
I've created a checklist of each and every step you need to follow to craft that irresistible offer. You can download it here.
There are two aspects you need to get up close and intimate with:
- Your client
- Your offer
And even before that, let's get a stake in the ground. Knowing what you intend to do with the money you earn from your program launch. Money needs a home. A reason for coming to you rather than someone else. What is that purpose?
Make a list of all the essentials you need to take care of and what they cost, such as:
- Your business expenses on a monthly basis
- Your cost of sales and delivery
- Any other expenses you're likely to incur in promoting, selling and delivering your program
Then go for the extras, the treats you'd love to give yourself for your success. Maybe a massage, or a 2 week holiday. The choice is yours. Be really specific with the numbers. The more specific you are, the more real they will be to your powerful unconscious mind. Remember, that's your powerhouse. When your unconscious mind is on board, you can easily get into flow and achieve whatever you choose.
Your unconscious mind doesn't like anything vague. It simply doesn't know what to do with it.
£10k? No, definitely not! That's not real. £10,231.33 is. Be that specific.
Then, add them all up and you'll come up with a figure -- a sum of money you intend to generate from the launch and sale of your Signature Program.
This takes the guesswork out of it for your unconscious mind. And it sets the bar for exactly what you plan to achieve. And exactly what every penny of that money is going to be used for.