Creating and marketing a successful information product is not easy. In fact, it can be one of the hardest things you do.
And One of the Most Fulfilling and Richly Rewarding too.
There's a lot to consider; a lot to put in place. It can be daunting, especially if you've never done this before. Or done it before and failed. If that's the case, know it's not your fault. You've been led down the garden path with the wrong strategy. Or at least one that doesn't work so well.
Get your strategy right, and the process is simple and straightforward. Here's how I'm approaching my latest launch.
And once that launch is set up and humming beautifully, you can scale -- really turn on the taps and get it out to the world.
Then continue to launch it again and again as and when you choose. It's perennial and, if you've set it up right, will continue to sell year after year for many years to come. That's the theory.
Putting it into practice takes time, energy and commitment. And money, of course.